http://www.fastcompany.com/magazine/94/open_change-or-die.html Kotter has hit on a crucial insight. “Behavior change happens mostly by speaking to people’s feelings,” he says. “This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. In highly successful change efforts, people find ways ...
Change or Die
Dec
15
2006
Commentary
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