p. Fast Company published an “(extlink)article”:http://www.fastcompany.com/soundoff/reader_comment.html?cid=12386 about consumers increasing willingness to scrimp and save in one are to spend on premium products in another. I think the thought behind the article show promise in indicating a return to a “positive” approach to growth and marketing.
p. In recent years (particularly the post dot-com economy) the emphasis seems to have been on profits through price cutting. The idea that commodities and cheap manufacturing was the only way to go, hence current fears regarding outsourced manufacturing and the effects of shipping tech jobs to India.
p. It seems that often pundits and analysts have ignored examples of companies like BMW, Apple, Bose, and others who make a solid return by engendering a loyal (almost fanatical) fan base. Superior design & service CAN be strong selling point if you understand what`s really important to your customers.
p. As an increase in the popularity of style & design shows like “Trading Spaces” and “Queer Eye for the Straight Guy” I think Americans are again willing to look at quality and design first (which come to think of it is the REAL reason Japanese automakers for example took over the car market, not lower prices)
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