Apple is offering Volume Discounts for purchases of iTunes songs. A new program allows companies and educational institutions to offer song downloads from iTunes for promotional giveaways, incentive programs, sweepstakes prizes and other valuable customer offers: ‘Through this program, Apple provides the ability to purchase a batch of individual codes, good for redemption of song downloads at the iTunes Music Store. Your customers who receive song codes can download any one of the available songs from over 1 million at the iTunes Music Store. In addition, best of all, you may purchase these volume song codes at a discount.’ The minimum volume purchase is 25,000 songs for commercial entities and 10,000 songs for colleges and universities and the songs are available for U.S. iTunes Music Store usage only and must be used from within the US.
This is an interesting toe in the water, but what I’d really like to see is some kind of Rhapsody like subscription service. Perhaps implemented over a local University network much the same as the current iTunes Library sharing feature.