Quantcast

Dvorak predicts the death of blogs

p. “(extlink)John Dvorak writes in his column”:http://www.pcmag.com/article2/0,4149,1382914,00.asp that blogs are over-hyped, based on a recent study that shows increasing abandonment of even established blogs online, after the novelty wears off. I think though, that he’s missing the point, which is that blogs lower the cost of publishing to a point where all kinds of specialty publications can show up.

p. It seems to me that people who focus on blogging destroying traditional journalism are missing the true benefits of blogging technology, which is that it lowers the bar for producing a publications. In much the same way that boilerplate online stores like Yahoo! Shops and eBay have enabled all kinds of strange, quirky, small, and wonderful specialty retailers to come online and become the #2 hit in Google for something like “clocks featuring images of dancing pugs” blogs enable extremely specialized publications that can address a much narrower audience than traditional mass media.

p. Seen in that light, blogs seem destined to complement not destroy existing media, by providing potentially very deep, though not broad content, much the opposite of existing media coverage. Whereas the printing press was revolutionary for enabling mass distribution of printed material, blogs are revolutionary because the make content in general simpler to produce.