One purloined test key can mean a book has to be junked, Haga said, resulting in a potential loss of $20 million for a popular textbook. ‘We’ve seen more and more of these teacher solution manuals showing up on peer-to-peer networks, eBay and other places,’ she said. ‘Once that happens, it can kill a textbook…It means we’re in a position where our biggest concern isn’t protecting the things we sell, but the things we give away.’
This is potentially even more interesting than music from a demographics point of view. If the RIAA thinks that College students are a key market for them, what do textbook publishers think?
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Teacher Editions on P2P Networks
Tags: book · it · quote · test · Work
This is potentially even more interesting than music from a demographics point of view. If the RIAA thinks that College students are a key market for them, what do textbook publishers think?
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