Boosting Google Rank

Score Higher in Google Search Engine (and why Google is saving the web.) – Almost everyone searches Google to find information, and Google quickly rewards them by displaying the information they are seeking. Thereby, Google rewards useful sites with the eyes of people who are looking for useful information. This is helping the web recover from being the wasteland of marketing hype, which the dot-come-and-gone explosion forced it to become. Google is saving the web by ultimately forcing site designers to make their sites useful again.

I really dig his focus on making sites useful, which encourages people to link to you. Just seems to be a good way to keep your customers happy. The trick about becoming the definitive information source for your industry, and stealing your competitors search results was neat too.